OneTouch honors those with diabetes by launching #SmallVictories campaign
Johnson & Johnson’s LifeScan brand, makers of OneTouch Verio Flex, plans to honors those across the country with diabetes by launching a new campaign. #SmallVictories will feature in-person surprises celebrating everyday lifestyle changes that have helped in moving forward with managing blood glucose. This new venture resulted from a new survey showing that while 83% of people living with Type 2 diabetes feel like they are working to make everyday lifestyles changes, more than a quarter cannot remember the last time they received any recognition for their efforts.
Overall, #SmallVictories aims to help people with diabetes see how the choices they make add up and empower them to celebrate each and every victory, the company said. As part of the campaign, the company will be surprising several people living with diabetes in front of a live audience with a personal party experience based on their unique small victory.
"As a doctor living with diabetes, I have the unique perspective of wearing both 'patient' and 'physician' hats," Jeremy Pettus, an endocrinologist and assistant professor of medicine at the University of California, San Diego said. "One of the biggest differences is reinforcing the notion that small, everyday actions lead to sustainable wins. As a OneTouch Verio Flex system user, I'm happy to partner with a company that recognizes the power of positivity and creates a people-friendly meter that helps to encourage these behaviors."
The OneTouch brand-sponsored survey of 1,036 people living with Type 2 diabetes found there is room for improvement in celebrating the small victories those living with diabetes make frequently:
"More than 30% of survey respondents said they make at least 10 decisions a day to manage their diabetes," Dr. Brian Levy, Chief Medical Officer, LifeScan, said "We've designed our OneTouch Verio Flex meter and OneTouch Reveal mobile app to be an easy, seamless way for patients to log blood glucose readings, see blood glucose and activity timelines transformed into quick visual snapshots over days and weeks, and share their victories with their doctor, family and friends. Information is power, and we aim to empower people who use OneTouch products with the information they need to celebrate what's working in their diabetes management plans."
LifeScan is encouraging those in the diabetes community to share their #SmallVictories and recognize the #SmallVictories of others on social media by using the hashtag.
Overall, #SmallVictories aims to help people with diabetes see how the choices they make add up and empower them to celebrate each and every victory, the company said. As part of the campaign, the company will be surprising several people living with diabetes in front of a live audience with a personal party experience based on their unique small victory.
"As a doctor living with diabetes, I have the unique perspective of wearing both 'patient' and 'physician' hats," Jeremy Pettus, an endocrinologist and assistant professor of medicine at the University of California, San Diego said. "One of the biggest differences is reinforcing the notion that small, everyday actions lead to sustainable wins. As a OneTouch Verio Flex system user, I'm happy to partner with a company that recognizes the power of positivity and creates a people-friendly meter that helps to encourage these behaviors."
The OneTouch brand-sponsored survey of 1,036 people living with Type 2 diabetes found there is room for improvement in celebrating the small victories those living with diabetes make frequently:
- 48% of respondents stated they wish that they got some recognition for managing their diabetes;
- Nearly a third of respondents believed that their family and friends don't know how hard they work to manage their diabetes;
- 44% of respondents agreed that managing diabetes is more stressful than their job/career; and
- 52% of those surveyed reported that if someone they cared about took the time to recognize their everyday effort it would motivate them to increase their efforts to live a healthier lifestyle.
"More than 30% of survey respondents said they make at least 10 decisions a day to manage their diabetes," Dr. Brian Levy, Chief Medical Officer, LifeScan, said "We've designed our OneTouch Verio Flex meter and OneTouch Reveal mobile app to be an easy, seamless way for patients to log blood glucose readings, see blood glucose and activity timelines transformed into quick visual snapshots over days and weeks, and share their victories with their doctor, family and friends. Information is power, and we aim to empower people who use OneTouch products with the information they need to celebrate what's working in their diabetes management plans."
LifeScan is encouraging those in the diabetes community to share their #SmallVictories and recognize the #SmallVictories of others on social media by using the hashtag.