Sanofi-Aventis creates Circle of Champions to assist diabetes patients in disease management

BRIDGEWATER, N.J. Sanofi-Aventis has launched a program to encourage people with diabetes to manage the disease and control their blood sugar, the Paris-based drug maker announced Thursday.

The program, called Circle of Champions, launches as nearly 24 million people in the United States live with diabetes, and 40 percent of those fail to control their blood glucose levels, increasing their risk of developing complications.

“Sanofi-Aventis is committed to diabetes care, and we understand how difficult it can be to find the appropriate treatment plan for patients with diabetes,” U.S. vice president for diabetes marketing for Sanofi-Aventis, Angela Moskow, said in a statement. “Through the Circle of Champions program, we are working to amplify the voices of people who make management of their blood sugar levels and essential part of their day-to-day life in hopes of motivating others to take the first step toward improved diabetes management.”