Study: Physicians more likely to prescribe Rxs with adherence incentives

NEW YORK — Physicians are 30% more likely to prescribe a drug that gives patients incentives to remain adherent to it than they are to prescribe a drug without such a program, according to a new survey.

The survey of 100 doctors, sponsored by HealthPrize Technologies and conducted by pharmaceutical marketing firm HealthcarePanel.org, also found 89% of doctors were comfortable with the idea of rewarding patients for adherence, along with using education.

HealthPrize is an Internet and mobile-based adherence platform that uses behavioral economics and gaming dynamics to encourage medication adherence with things like sweepstakes, financial rewards, prizes, education and quizzes.