Upsher, HRG release how-to promotional event e-book

WAUKESHA, Wisc. — Upsher-Smith Laboratories has released its third education e-book aimed at community pharmacists, the company announced this week. “Promotional Event Planning” was written by Hamacher Resource Group and provides strategies that community pharmacists can use to promote their stores and attract customers.

The book is available for download on Upsher-Smith’s website and and HRG’s website, where the two previous books in the companies’ series,“Community Pharmacy: Foundation for the Future, and “The Front-End Opportunity: Capitalizing on the Highly Profitable Front-end,” are also available. The HRG website also features a profit calculator for use with the latter e-book, the companies said.