Walgreens appoints new chief marketing officer

DEERFIELD, Ill. Walgreens has tapped a new vice president and chief marketing officer, Kim L. Feil, the company announced Thursday.

Feil brings to the Walgreens marketing team 25 years of marketing, planning and sales experience. Prior to her new post, she served at Sara Lee as senior vice president and chief marketing officer. Before Sara Lee, Feil held post at Kimberly-Clark as vice president and senior marketing officer.

“Under Kim’s direction, our marketing folks will enhance the in-store customer experience and create stronger connections to our online offerings and Take Care Clinic services,” Walgreens president Greg Wasson said in a statement. “Kim brings a strong consumer research and marketing background to us at a time when deep understanding of customers is critical. From her previous experience, she offers a valuable and unique perspective in collecting and leveraging consumer insights.”

Feil has also spent seven years at Chicago-based research tank Information Resources Inc. She’s also held posts at PepsiCo and Cadbury Schweppes.