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Walgreens, three PBMs launch ad campaign warning of networks without Walgreens

11/14/2011

BOISE, Idaho — Walgreens on Friday joined with three pharmacy benefit managers — Altius Health Plans, Coventry Health Care and HealthAmerica — for an awareness campaign to educate employers on the benefits of a pharmacy network that includes Walgreens.



The campaign includes print and radio advertisements and outreach to employers. The campaign warns employers that if Walgreens is removed from their pharmacy network beginning Jan. 1 (a reference to the day Walgreens will no longer be a part of the Express Scripts network, though Express Scripts is not named in any of the releases), their employees may face disruptions in pharmacy care and, in some cases, "employers without Walgreens in their pharmacy network could end up paying higher overall medical costs."




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