Physicians Formula kicks off 'Glambulance' pop-up event
The pop-up event offered personalized beauty touchups and skincare consultations from professional makeup artists and dermatologists.
Physicians Formula, a mass beauty brand, kicked off its Glambulance pop-up event on Oct. 27 at Santa Monica’s 3rd Street Promenade. The company's first-ever experiential marketing event drew a crowd of more than 2,000+ attendees. The company said that the Physicians Formula-branded vehicle delivered beauty, empowerment and excitement across the state of California.
[Read more: Physicians Formula adds warmth to skin via Butter Glow Bronzing Serum]
The pop-up event offered beauty touchups from professional makeup and dermatologists who provided personalized skincare consultations.
Guests walked away with exclusive "glam-ergency" kits containing Physicians Formula products.