Pillsbury levels up its sweetness factor with Funfetti Oreo mixes

Pillsbury is making baking a whole lot sweeter.

The latest from the Chicago-based brand is bringing together not one, but two iconic treats — Funfetti and Oreo.

Consisting of five new launches, the Funfetti Oreo lineup includes:

• Funfetti Vanilla Premium Cake Mix with Oreo Cookie Pieces, which features a vanilla crème flavored cake mix, as well as an Oreo crème flavor and cookie pieces;
• Funfetti Chocolate Premium Cake Mix with Oreo Cookie Pieces, which contains dark cocoa-flavored cake mix with Oreo cookie pieces;
• Funfetti Vanilla Flavored Frosting with Oreo Cookie Pieces;
• Funfetti Premium Brownie Mix with Oreo Cookie Pieces, which contains the cookie pieces in a separate pouch for decoration; and
• Funfetti Buttermilk Pancake and Waffle Mix with Oreo Cookie Pieces, which contains the cookie pieces in the mix.

“Funfetti fans have been adding Oreo cookies to their baked creations for years, and we're thrilled that we can celebrate those baking mashups with this new portfolio of products,” Dan Anglemyer, COO of Hometown Food said. “Funfetti is a celebration of fun, surprise moments and continues to grow in popularity as families spend more time baking together at home. Whether you're biting into a cupcake with colorful sprinkles or enjoying real Oreo cookie pieces on top of a brownie, Funfetti creates delicious, fun moments for the whole family — and we're excited that Funfetti and Oreo will help make more.”

Products in the Funfetti Oreo will be available for purchase beginning in February and retailing from $1.30 to $4 each.