Pink acts as matching partner for National Breast Cancer Foundation's ToGetHer campaign
Women- and cause-focused vitamin brand Pink is commemorating Breast Cancer Awareness Month with a donation meant to fuel the National Breast Cancer Foundation’s ToGetHer campaign. The Ronkonkoma, N.Y.-based brand is the sole matching partner for the NCBF’s final week of its ToGetHer campaign, donating $10,000 to the organization.
The campaign is meant to inspire hope for those affected by breast cancer and become a force for good “to get her” necessary care via early detection, education and support services. Pink said that its focus also is on helping women be proactive and take action toward prioritizing their health.
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“Pink is more than a line of women’s supplements – our vision has always been advocacy for women and touching people’s lives in a meaningful way,” said Kimberly Vigliante, senior vice president of wholesale sales and marketing. “The overwhelmingly positive response to Pink’s launch and the better-than-projected sales have allowed us to take our partnership with NBCF to the next level and support their ToGetHer campaign during the final week Breast Cancer Awareness Month.”
Pink has been partnering with NBCF since September when the Piping Rock brand helped build and donate Hope Kits to women nationwide undergoing breast cancer treatment.
“The Pink team is a powerful example of an organization committed to making a difference,” said Ken Ramirez, senior vice president of strategic partnerships and charitable giving at NBCF. “In the midst of a pandemic they tapped their creativity to find a way to Help Women Now by hosting a virtual Hope Kit packing party. NBCF is extremely grateful for team Pink’s creative thinking to empower hope through the assembly and distribution of these impactful HOPE Kit care packages.”
“NBCF is grateful for this first year of partnership with Pink and for their support to our mission of Helping Women Now®,” said Camilla Payne, VP of Marketing. “With the funds provided for their virtual HOPE Kit Packing Party and by being our end of October matching gift partner, they will enable us to continue providing support and life-changing programs to women affected by breast cancer across the U.S.”
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Vigliante said that Pink is proud of its work with NBCF to help support women on their wellness journeys. “Our mission is to empower women, so it was especially important to us to support NBCF during such a significant time for women’s health awareness,” she said. “We’re so thankful that Pink is resonating with such a wide audience, because the success of our brand allows us to increase our support to women and the vital organizations that positively impact women’s lives, such as NBCF.”