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Plume & Petal rolls out ready-to-drink spritz collection

7/29/2021
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Plume & Petal is launching its new Spritz ready-to-drink collection.

Consisting of canned spritz cocktails made from vodka infused with natural flavors and sparkling water, each can contains 100 calories per serving, a 4.5% ABV and is free of artificial sweeteners and gluten, Coral Gables, Fla.-based company said.

Available varieties include:

  • Peach Spritz, which contains notes of white peach, lavender and black tea;
  • Cucumber Spritz, which features notes of cucumber, lemongrass and chamomile tea; and
  • Lemon Spritz, which has notes of lemon, elderflower and white tea.

In addition, to celebrate the launch of this new collection, the brand partnered with fashion designer Andrea Iyamah on a special limited-edition bucket hat that also doubles as a cooler.

“As outdoor restrictions are lifting across the country, we are thrilled to introduce the new Plume & Petal Spritz cans right in time for summer for those looking for a fresh-tasting drink to enjoy wherever they are — at a picnic, beach, or in the comfort of your own home,” Jennifer Pisciotta, global vice president, acceleration brands at Bacardi said. “We’re also excited to join forces with the talented Andrea Iyamah, whose custom bucket hat creation for Plume & Petal is a fun, stylish summer accessory that also allows you to chill and savor your canned spritzes on-the-go.”

Plume & Petal Spritz’s ready-to-drink beverages are available for purchase nationwide in 4-packs of each individual flavor that retails for $12.99 or a multi-flavor 6-pack for $17.99.

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