News Briefs

Premier Nutrition is adding protein to the frozen breakfast aisle with a new partnership.

The brand is joining forces with De Wafelbakkers to launch Premier Protein Frozen Pancakes, which contain 15 g of protein per serving and can be heated up in 60 seconds in a microwave.

“We’re excited about our partnership with Premier Nutrition to launch Premier Protein Frozen Pancakes,” said Tom Polke, CEO of De Wafelbakkers. “Breakfast consumption at home is on the rise and as people look to add more protein to their diet, we have developed great tasting pancakes that are quick and easy to prepare for those busy mornings.”

Available in packs of 12 and 24, Premier Protein Frozen Pancakes are now available for purchase at retailers nationwide.

“Premier Protein is known for bringing delicious, protein-packed shakes and powders to millions of Americans, and we’re excited to expand into a new category with De Wafelbakkers,” said Nick Stiritz, U.S. Vice President of Premier Nutrition. “With the launch of these protein pancakes, we’re bringing Premier fans even more ways to bring great tasting nutrition to their health journey!”

Vera Wang House is bringing an elegant yet edgy fragrance to shelves.

The Vera Wang Rock Princess scent is a dark, fruity and floral eau de toilette containing notes of juicy peach layered with hints of jasmine, rose and a warm vanilla and amber background. 

Resonating with Vera Wang’s signature layering, intricate draping and attention to detail that pays homage to her fashion designs, the new fragrance also comes in a bottle that channels all the aesthetics of the early 2000s beauty era, the company said.

Retailing for $60, Vera Wang Rock Princess will be available at Walgreens, JC Penney and other national mass retailers.

Maesa’s Kristin Ess brand has expanded its retail distribution.

The luxury hair care and styling products are now available at Walmart stores, which support the brand’s mission to offer salon quality products at an affordable price, the company said.

More than 2,000 Walmart stores and Walmat.com will carry the Signature Shampoo and Conditioner, as well as the Weightless Shine Leave-In Conditioner and Style Reviving Dry Shampoo.

“We are very excited to introduce the Kristin Ess brand to the Walmart consumer.  The brand is poised for success with this expanded distribution offering the consumer what they are looking for – performance driven haircare at an affordable and accessible price point,”  said Hazel Nussbaum, general manager for Kristin Ess. 

Kristin Ess products are vegan and cruelty-free, made for all hair types and textures, and salon tested.

Following the tragic explosion at the R.M. Palmer food processing facility, Giant is inviting customers to join in its efforts to support the West Reading community. Now through April 9, Giant will donate 50 cents for every Palmer Easter candy and chocolate purchased, up to $25,000, to support the West Reading Disaster Recovery Fund.

“The Giant Company is deeply saddened by the tragic events impacting the West Reading community and R.M. Palmer team,” said John Ruane, interim president at Giant. “While nothing will make up for the loss experienced, we hope to grow community resources and support in partnership with those we serve. Together, we can help uplift a neighborhood in need one purposeful act at a time.”

Angela Pinkstaff, director of business development at HRG, will lead a Smart! Talk presentation, “Improve Your Environmental Impact with Sustainable Fixture Practices,” on the show floor at Shop! MarketPlace, Wednesday, April 26, at 10 a.m. The session will focus on streamlining the fixture reset process by employing processes to facilitate the reuse of componentry to decrease waste, reduce labor hours and increase profitability. Shop! MarketPlace is at the Palmer Events Center on April 25-27 in Austin, Texas.

The interactive presentation will show how technology can help attendees overcome any internal resistance to change and illuminate where improvements can be made, reimagining more cost-effective and socially responsible resets. In addition, attendees will learn how to assess current reset processes and identify improvement areas, estimate savings in time, labor and materials and the significance of the potential improved environmental impact.

Pinkstaff stated, “Social responsibility is not a fad. Brands, retailers, and suppliers alike are looking for ways to implement processes and procedures that have positive, measurable impacts. Improvements in sustainability related to fixture processes can offer constructive environmental impacts, as well as save time, labor and material costs.”

There’s a new way to enjoy the classic Rice Krispies treat, thanks to a partnership between Frankford Candy and Kellogg’s.

The companies have partnered to launch king-sized Kellogg’s Rice Krispies Candy Bars to shelves, combining the classic cereal with marshmallow candy and strawberry flavors.

“Consumers are seeking products that enhance their sensory experiences through a combination of taste, texture and sound,” said Molly Jacobson, director of business development at Frankford Candy. “As a beloved and versatile cereal known for its Snap, Crackle and Pop, we think consumers will find the combination of crunchy Kellogg’s Rice Krispies cereal and creamy candy hard to resist.”

Available in marshmallow and strawberry flavors, the king-sized Kellogg’s Rice Krispies Candy Bars will hit shelves in April for a suggested retail price of $2.49. They can be found at Walmart, Five Below and Big Lots stores nationwide, as well as online.