News Briefs

Premier Protein is adding a hint of zest to its popular line of Protein Shakes with a new flavor addition—Lemon Bar. 

The ready-to-drink shakes contain a blend of flavors that include lemon curd and shortbread cookies. 

Containing 30 g of protein, 160 calories and 1 g of sugar per serving, the beverage will be available for purchase for a limited time. 

Valentine’s Day is around the corner and Hallmark said it is ready to help consumers grab whatever they need to make the day extra sweet. 

The company is showcasing a new collection of greeting cards and gifts that highlight themes such as romance, family and friends, as well as announcing a partnership with Kelsey Anderson. 

"I'm the kind of person that loves love. I write my friends and family love notes all the time, which makes this partnership with Hallmark so exciting," said Anderson. "Hallmark's greeting cards and gifts are the perfect way to shower your most important people with love this Valentine's Day."

Gifts consumers can shop from include build-a-bouquet paper flowers, as well as sentimental and silly greeting cards. 

Shoppers can purchase Hallmark’s Valentine’s Day selection online, as well as at Hallmark Gold Crown stores. 

Celsius is expanding its Vibe line of beverages with a new flavor addition—Retro. 

The beverage features a blend of unique flavor profiles and an experimental can design. The newly launched Retro Vibe contains a blend of raspberry, orange and lime notes reminiscent of a sherbet. 

"Retro Vibe isn’t just a flavor—it’s a feeling," said Kyle Watson, chief marketing officer of Celsius. "Think back to roller rinks, arcades, cassette tapes, chill beach vibes, and living life in the moment. We channeled that carefree energy into every sip, giving you a taste of nostalgia with a modern twist. Retro Vibe transports you to a sweeter, simpler time—one can at a time."

Consumers can find Retro Vibe available for purchase at Target stores nationwide. 

Rimmel London is adding a major dose of color to lips with its new Lasting Mega Matte Liquid Lip Color. 

Created to push the limits of long wear and give lips a smooth appearance after applying, the lip color is made with a vegan formula and infused with ingredients that deliver a comfortable and uncrackable matte finish, the company said.

It's formulated with squalene, coconut oil and Mega Flex pigments that provide 16-hour wear and comes with a drip-tip applicator. The product is also both kiss-proof and transfer-proof.

Available in 15 shades, Rimmel London’s Lasting Mega Matte Liquid Lip Color retails for $6.99. 

Honey Bunches of Oats is debuting its first new permanent addition to its cereal portfolio in five years—chocolate. 

Made with chocolate and cocoa, the cereal features cocoa-dusted flakes and chocolate granola and chocolate chips. 

"As a beloved cereal brand, Honey Bunches of Oats strives to set our fans up for their day with delicious flavors to choose from," said Erin Crawford, senior brand manager. "We are so excited to offer a brand-new flavor featuring our signature flakes and granola so cereal lovers can add some decadence into their packed lives."

Honey Bunches of Oats Chocolate is available now at retailers nationwide. 

Pinkie is expanding its teen and tween period products by introducing Overnight Pads. 

Created after an overwhelming demand from consumers for an overnight solution, the brand created the product to offer supportive overnight protection, as well as accommodate leak-free nightly needs, the company shared. 

“Pinkie’s mission has always been to make period care stress-free, empowering, and tailored to the needs of teens and tweens—because they deserve nothing less," Sana Clegg, Co-Founder of Pinkie. "We’re always listening to our community to understand how we can best support them through every stage of their period, and the launch of Overnight Pads is a direct response to what our customers have been asking for. We’re so excited for our customers to experience an option that offers extra coverage, absorbency, and comfort, so that they can sleep soundly knowing they’re fully protected.”

The Overnight Pad is the longest and widest pad the brand offers. An extra wide back is incorporated for all-night confidence while remaining perfectly sized for teens and tweens, the brand said. 

Packaged in Pinkie’s soft, and rip-free pouch, the Overnight Pad retails for $8.99 and is available for purchase on Amazon and Target.com.