Prima’s products launch at The Vitamin Shoppe

Prima is expanding its retail footprint.

The Los Angeles-based company, known for its hemp CBD products, announced a retailer partnership with The Vitamin Shoppe to more than 575 of its stores and online availability.

[Read More: Prima debuts CBD beauty, wellness offerings]

“As Prima emerges as one of the most credible leaders in hemp CBD and functional botanicals, we’re incredibly proud to offer our best-in-class, doctor-formulated solutions to The Vitamin Shoppe members. We look forward to deeply working with The Vitamin Shoppe to further elevate and democratize conversations around our doctor-formulated blends that offer targeted solutions for stress, pain, sleep and skin health, especially since they are the nation’s leading CBD supplement retailer," said Christopher Gavigan, Prima’s founder and CEO. "We’re honored to be involved with such a high caliber, high integrity and principled organization that truly cares about like-minded health, social and environmental issues.” 

Products the retailer will carry include the Daily, Sleep Tight and No Worries supplements; several body care products made with tested and validated CBD; and clinically validated botanical actives, the company said.

[Read More: Prima announces Sephora retail partnership]

“We are proud that The Vitamin Shoppe’s CBD HQ concept is a one-stop resource for quality CBD hemp extract products across the U.S. and online, offering wellness seekers over 20 brands in this expanding category," said Muriel Gonzalez, The Vitamin Shoppe’s chief merchandising and marketing officer. "We are delighted to partner with Prima to bring their innovative formulas and beautifully designed products to our stores, including The Vitamin Shoppe and Super Supplements locations. We are confident Prima’s commitment to the highest standards of purity, potency and transparency will resonate with our customers, who have a continually growing interest in the benefits of CBD.”