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Pringles packs Wendy’s Baconator flavors onto its chips

6/10/2020

Craving bacon? Now, curbing that craving can be as simple as reaching for some Pringles.

The Battle Creek, Mich.-based company is partnering with fast-food chain Wendy’s to launch the limited-edition Pringles Baconator crisps.

Featuring the layers of flavors found inside the Baconator hamburger, consumers can expect to find the replication of beef, American cheese, applewood-smoked bacon, ketchup and mayo blended together in a stackable snack.

“The Pringles brand delivers insanely accurate flavor combinations that are both delicious and convenient,” Gareth Maguire, senior director of marketing at Pringles, said. “With such a strong fan base, we knew we had to nail that fresh, never frozen Wendy's flavor perfectly. Luckily, our flavor experts were up to the task! The Pringles Baconator crisps are the perfect way to enjoy the savory goodness, all in one bite.”

In addition, each can of chips come with a code on the seal that can be used to win a free Wendy’s Baconator, Son of Baconator or Breakfast Baconator with a purchase ordered through Wendy’s app.

“At Wendy's, the Baconator has long been an iconic bacon cheeseburger like no other. With stacked fresh beef, oven cooked Applewood smoked bacon and piping hot cheese, we knew it was going to be a challenge to get all that flavor and goodness into one bite,” Carl Loredo, Wendy's U.S. chief marketing officer, said. “We're excited to work with the flavor experts at Pringles to deliver the taste our fans know and love in a unique way. We know our Baconator fanatics will be in for quite a treat when they taste how insanely accurate Pringles made this delicious crisp.”

Pringles Baconator will be available for purchase for a limited time at grocery stores nationwide.

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