Products to Watch: End-of-year standouts from December
It always is a mad dash to the finish. The last month of the year often also is the busiest. That especially held true for Hamacher Resource Group’s new product team, which sorted through 528 products that debuted in December, comprised of 16 OTC products (3%), 55 wellness products (10%) and 457 beauty products (87%) to choose these five top contenders.
1. K-Y Me & You Extra Lubricated Condoms
RB’s K-Y sexual wellness brand is one of the top-selling brands in the family planning category based on their lubricants. The brand now is delving into condom sales with the K-Y Me & You Extra Lubricated, which offer more lubrication to increase comfort.
2. Bioré Men’s Charcoal Pore Strips
KAO’s is looking to meet the needs of men who the company said often purchase its Bioré brand and who are lacking in acne-focused products targeting men. As a result, the company launched the Bioré cleaning line for men, which, besides the charcoal pore strips, includes a face wash, face scrub, bar soap and cleansing cloths. The pore strips are larger than standard Bioré pore strips to ensure full coverage, and are designed to remove blackheads and soak up excess oil.
3. Coppertone Kid Clear Sunscreen Lotion SPF 50 Sparkle
With consumers increasingly looking for sun care options without white streaks, Beiersdorf’s Coppertone brand has introduced Coppertone Kids Clear, offering a clear product that doesn’t leave behind white residue, and also imparts sparkles. The product is water-resistant up to 80 minutes and is free of dyes, PABA and synthetic preservatives.
4. PainBloc24 Pain Relief Pen
Vizuri Health Sciences’ latest product from its PainBloc24 line is looking to help those suffering from arthritis in the hands better target their pain. The PainBloc24 Pain Relief Pen is meant to offer an easy way to target arthritis hand pain, more precisely delivering the maximum dose of capsaicin available without a prescription.
5.Hyland’s FlexMore Arthritis Pain Relief Tablets
Homeopathic category pioneer Hyland’s also is looking to tackle arthritis with its latest innovation. The company is offering a homeopathic approach with FlexMore Arthritis Pain Relief, which is formulated with natural active ingredients and doesn’t have any known drug interactions. The product, which is free of ibuprofen, naproxen, acetaminophen and aspirin, also features an easy-open cap. dsn