Publix pharmacies employ OrderInsite Solutions to prepare for hurricane season

The technology provides predictive analytics, quick adjustments for re-ordering and drug forecasting so Publix knows which prescription medications to fast-track to which stores.

Sandra Levy

6/1/2023

OrderInsite, a technology platform for pharmacies to manage, monitor and master their prescription drug inventory, is helping Publix pharmacies prepare for hurricane season, which started on June 1.

OrderInsite’s automated technology assists Publix Pharmacy in implementing its hurricane action plan at a corporate level so pharmacies in the impacted regions can focus on customers. It's important for pharmacies to have the necessary medications available before customers start their hurricane preparations.

This technology provides predictive analytics, quick adjustments for re-ordering and drug forecasting so Publix knows which prescription medications to fast-track to which stores. It also allows Publix to update the action plan in real-time if a storm changes its path. Without this solution, pharmacists at each store spend valuable hours manually tracking prescriptions, placing re-orders or risk potentially running out of much-needed medications ahead of the storm. It’s a daunting challenge for pharmacies with limited storage space and unpredictable demand, OrderInsite said.

[Read more: Publix reports Q1 2023 results]

"We are happy to support Publix and provide a customized solution that allows its pharmacists to prepare ahead of a natural disaster like a hurricane,” said George Lazenby, CEO of OrderInsite. “It’s important that Publix customers have access to their medications when they need them and it’s rewarding to be a part of their overall plan so communities are better prepared for the unknown.”

Publix operates more than 1,200 pharmacies across seven Southeast states impacted during hurricane season. “We are always striving to provide the best quality service to our customers and that means being prepared for extreme weather events like a hurricane. OrderInsite’s expertise and support help our pharmacies be well-equipped to navigate these unpredicted challenges. Their advanced systems allow us to make informed decisions quickly prioritizing the necessary prescription drugs that our customers need,” said Dain Rusk, vice president of pharmacy at Publix.

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