Publix’s latest initiative supports farmers in need

Publix has launched a brand new initiative aimed at helping farmers who have been impacted by the COVID-19 pandemic.

The Lakeland, Fla.-based company will purchase fresh produce and milk from farmers, and donate the products directly to Feeding America member food banks throughout its operating area.

“As we respond to the coronavirus pandemic, Publix understands that more families are turning to us to help put food, especially fresh produce and milk, on their tables,” Feeding South Florida president and CEO Paco Velez said. “We’re grateful to Publix for not only supporting growers, but also for their years of support of Feeding South Florida.”

Through this initiative, Publix aims to show its support to Florida’s produce farmers, southeastern dairy farmers, and families looking to Feeding America for fresh fruits, vegetables and milk, the company said.

“As a food retailer, we have the unique opportunity to bridge the gap between the needs of families and farmers impacted by the coronavirus pandemic. In this time of uncertainty, we are grateful to be able to help Florida’s produce farmers, southeastern dairies and families in our communities,” Publix CEO Todd Jones said. "In addition to providing much-needed produce and milk to food banks, this initiative provides financial support to farmers during this challenging time. We’re honored to be able to work with these groups and do good together for our communities.”