Raw Sugar Living’s Pro Remedy line rolls out as Sally Beauty exclusive
Raw Sugar’s latest line, a solution for consumers who want to maintain health hair between regular hair coloring appointments, is launching exclusively at Sally Beauty Supply. The brand’s Pro Remedy line offers color care products that are designed to help nourish hair that has been damaged by processes using hair colorant, bleach and heat.
"As a company built on love and kindness, we are committed to always providing the highest quality earth-friendly hair and personal care products that support our belief that all of us are as beautiful as we feel," said Donda Mullis, co-founder and chief marketing officer of Raw Sugar Living. "Our Pro Remedy line was conceived as a direct response to consumer demand and supports our philanthropic Raw Sugar Initiative, which to date has donated over 15 million bars of soap to those in need."
The company said that to complement the exclusive line, Sally Beauty also would be carrying Raw Sugar’s signature hair-care collection in its stores. Mullis also highlighted Raw Sugar’s focus on making products using plant-derived ingredients and coupling its innovation with a desire to give back via the aforementioned Raw Sugar Initiative.
"As a leader in the hair color category, Sally Beauty is thrilled to continue the expansion of our offerings with the addition of Raw Sugar Pro Remedy," said Pamela Kohn, senior vice president and chief merchandising officer at Sally Beauty. "At a time when high-quality at-home hair care is of the upmost importance to our customers, Sally Beauty takes great pride in being the go-to, trusted resource."