Retail Insights: Piping Rock’s Rudolph discusses the company’s retail strategies

In this latest installment of the Watch DSN video series, which took place at NACDS Annual 2023, editor-in-chief Nigel Maynard sat down with Michael Rudolph, president of Piping Rock Health Products.

Rudolph gives background on Piping Rock’s vitamin and nutritional products — most notably it’s Nature’s Truth brand.

He also discusses how the company goes into figuring out the trends and supplements are on the rise and how the company determines what products to bring to retailers and the execution of having a short lead time to bringing these supplements to shelves.

Watch the full conversation above.