Atlanta leads pack of Walgreens’ ‘Red Rally Markets’
Walgreens released the latest rankings for its Every One Counts Hometown Challenge Wednesday. Atlanta presently is the top 'Red Rally Market' for overall Red Nose Day fundraising activity.
The challenge features 10 U.S. markets – deemed Walgreens ‘Red Rally Markets’ for their integral role in helping to rally their communities to help end child poverty and going nose-to-nose in a challenge to raise the most money for the Red Nose Day cause during an eight-week campaign.
Following Red Nose Day, which takes place May 24 with a special night of programming on NBC, Walgreens will announce the winner of the challenge with a formal proclamation to the victorious city, which will be designated as the “Red Nose Day Hometown Hero” for the next 12 months.
The top 10 markets are:
The weekly rankings are compiled using store-level data for combined Red Nose Day sales (Red Noses and Red Nose Day related merchandise) across Walgreens store locations in designated Red Rally markets. Data for the progress report is analyzed at a geographic market level to measure total store performance of Red Nose Day sales.
The challenge features 10 U.S. markets – deemed Walgreens ‘Red Rally Markets’ for their integral role in helping to rally their communities to help end child poverty and going nose-to-nose in a challenge to raise the most money for the Red Nose Day cause during an eight-week campaign.
Following Red Nose Day, which takes place May 24 with a special night of programming on NBC, Walgreens will announce the winner of the challenge with a formal proclamation to the victorious city, which will be designated as the “Red Nose Day Hometown Hero” for the next 12 months.
The top 10 markets are:
- Atlanta;
- Miami;
- Washington;
- Phoenix;
- Los Angeles;
- Chicago;
- Seattle;
- Philadelphia;
- Newark, N.J./New York City; and
- Houston.
The weekly rankings are compiled using store-level data for combined Red Nose Day sales (Red Noses and Red Nose Day related merchandise) across Walgreens store locations in designated Red Rally markets. Data for the progress report is analyzed at a geographic market level to measure total store performance of Red Nose Day sales.