Downtown Brooklyn home to new upmarket pharmacy boutique
A hip area in downtown Brooklyn is now home to an eye-catching new pharmacy design that features a high-end optical service and a boutique apothecary-style offering.
i+care Pharmacy opened in December in downtown Brooklyn. The store represents a high-end feel that targets a rapidly-developing and evolving upmarket audience across from Macy's, adjacent to Fulton Mall and nearby City Point.
Focusing on an aesthetic experience and customer service, the upscale, custom design by studioBIG conveys a clean, modern aesthetic. Whites and blues create a cool, hygienic-looking palette, while touches of wood provide warmth and a nod to the pharmacy's natural, organic focus.
From the outside, custom signage and a striking optical department draws clients into a long space featuring optical displays and service in the front and the pharmacy in the back. Visual cues, like distinctive blue and white floor tiles and floating white ceiling planes, lead visitors through the space. The pattern of the floor tiles continues onto the optical display cases and pharmacy desk to draw attention to points of customer service.
To develop a fully custom look within an efficient budget, studioBIG derived the flower and cross logo and pattern from the stock Cement Tile Shop floor tile. The pattern was carried throughout the space in restrained but impactful touches—on backlit cases, wallpaper, signage and wall graphics, and on the design of the pharmacy's business cards.
All pharmacy shelving was dropped to no higher than eye level to maintain visual connection from the front of the store to the back. The L-shaped floor plan allows for back-of-house pharmacy space to be hidden from view.
i+care Pharmacy opened in December in downtown Brooklyn. The store represents a high-end feel that targets a rapidly-developing and evolving upmarket audience across from Macy's, adjacent to Fulton Mall and nearby City Point.
Focusing on an aesthetic experience and customer service, the upscale, custom design by studioBIG conveys a clean, modern aesthetic. Whites and blues create a cool, hygienic-looking palette, while touches of wood provide warmth and a nod to the pharmacy's natural, organic focus.
From the outside, custom signage and a striking optical department draws clients into a long space featuring optical displays and service in the front and the pharmacy in the back. Visual cues, like distinctive blue and white floor tiles and floating white ceiling planes, lead visitors through the space. The pattern of the floor tiles continues onto the optical display cases and pharmacy desk to draw attention to points of customer service.
To develop a fully custom look within an efficient budget, studioBIG derived the flower and cross logo and pattern from the stock Cement Tile Shop floor tile. The pattern was carried throughout the space in restrained but impactful touches—on backlit cases, wallpaper, signage and wall graphics, and on the design of the pharmacy's business cards.
All pharmacy shelving was dropped to no higher than eye level to maintain visual connection from the front of the store to the back. The L-shaped floor plan allows for back-of-house pharmacy space to be hidden from view.