Giant Food Stores launches PA Preferred shelf tags
Giant Food Stores is making it easier for customers to identify products that have been grown or produced in Pennsylvania.
The Carlisle, Pa.-based retailer unveiled its new PA Preferred shelf tags at its 156 locations across the Commonwealth.
PA Preferred is the official brand of food and agricultural products that have been grown, produced or processed within the state, something the retailer has been a strong supporter of since the program’s inception in 2004, the company said.
“Giant is grateful for its deep connection to Pennsylvania’s farmers, growers and suppliers, and for more than 95 years, we have been committed to sourcing locally grown and produced products,” Giant vice president and chief marketing officer, Matt Simon said. “Our new PA Preferred shelf tags educate our customers and simplify their shopping experience, all while highlighting our unyielding passion for an industry that is, quite literally, the backbone of our business. We couldn’t be more excited to showcase these fantastic products in such a unique way.”
More than 900 items including meat, poultry dairy, snacks, condiments, sauces, craft beer and wine, and pet food are now identified with the tags, which help customers easily identify Pennsylvania products in store aisles.
In addition, the PA Preferred shelf tags are to be displayed in stores year-round, the company said.
“While Giant has served as a community cornerstone for decades, they’ve done a remarkable job of keeping their finger on the pulse of consumer trends, as evidenced by this new program,” the secretary of agriculture, Russell Redding said. “It’s a win-win for consumers and the agriculture industry alike and will help shoppers better connect their food to the farm, helping to strengthen the relationship Pennsylvanians have with local producers.”
This program also comes on the heels of Giant Food Stores recognizing local farmers it does business with via a multi-faceted marketing campaign that includes in-store signage and displays, social and digital media, television and radio advertising, billboards and the company’s own Savory magazine.
“Beyond resonating with our customers, who are looking for fresh, local produce to round out their summer meals, our local marketing campaign recognizes the supplier partners who help bring ‘local’ to life at Giant while serving as a tangible symbol of our company’s commitment to the agriculture industry,” Simon said.
The Carlisle, Pa.-based retailer unveiled its new PA Preferred shelf tags at its 156 locations across the Commonwealth.
PA Preferred is the official brand of food and agricultural products that have been grown, produced or processed within the state, something the retailer has been a strong supporter of since the program’s inception in 2004, the company said.
“Giant is grateful for its deep connection to Pennsylvania’s farmers, growers and suppliers, and for more than 95 years, we have been committed to sourcing locally grown and produced products,” Giant vice president and chief marketing officer, Matt Simon said. “Our new PA Preferred shelf tags educate our customers and simplify their shopping experience, all while highlighting our unyielding passion for an industry that is, quite literally, the backbone of our business. We couldn’t be more excited to showcase these fantastic products in such a unique way.”
More than 900 items including meat, poultry dairy, snacks, condiments, sauces, craft beer and wine, and pet food are now identified with the tags, which help customers easily identify Pennsylvania products in store aisles.
In addition, the PA Preferred shelf tags are to be displayed in stores year-round, the company said.
“While Giant has served as a community cornerstone for decades, they’ve done a remarkable job of keeping their finger on the pulse of consumer trends, as evidenced by this new program,” the secretary of agriculture, Russell Redding said. “It’s a win-win for consumers and the agriculture industry alike and will help shoppers better connect their food to the farm, helping to strengthen the relationship Pennsylvanians have with local producers.”
This program also comes on the heels of Giant Food Stores recognizing local farmers it does business with via a multi-faceted marketing campaign that includes in-store signage and displays, social and digital media, television and radio advertising, billboards and the company’s own Savory magazine.
“Beyond resonating with our customers, who are looking for fresh, local produce to round out their summer meals, our local marketing campaign recognizes the supplier partners who help bring ‘local’ to life at Giant while serving as a tangible symbol of our company’s commitment to the agriculture industry,” Simon said.