Kroger to expand Treasure Emporiyum to 200 stores
Kroger has big plans for its private brands. The company is expanding its Treasure Emporiyum to 200 of its Marketplace stores this summer, and will highlight its own store brands through in-store displays and marketing materials, according to a report in the Cincinnati Business Courier.
CEO Rodney McMullen announced the expansion during the company’s recent annual shareholders’ meeting.
Kroger began testing Treasure Emporiyum at its Newport Marketplace store, just across the river from Cincinnati, two years ago, the report said.
Treasure Emporiyum is a curated collection of Kroger’s store brands, which it calls Our Brands. It highlights products carried under its brands such as Private Selection, HemisFares and Simple Truth.
Displays also feature a video that shows shoppers how to use those products in their food preparation.
Its latest catalog features items such as Kroger brand Cuban-Style Sandwich Kettle-Cooked Chips and Hemisfares Italian Pasta Sauces.
“Treasure Emporiyum is one more reason for people to come to Kroger. It’s a cool new product,” McMullen said.
CEO Rodney McMullen announced the expansion during the company’s recent annual shareholders’ meeting.
Kroger began testing Treasure Emporiyum at its Newport Marketplace store, just across the river from Cincinnati, two years ago, the report said.
Treasure Emporiyum is a curated collection of Kroger’s store brands, which it calls Our Brands. It highlights products carried under its brands such as Private Selection, HemisFares and Simple Truth.
Displays also feature a video that shows shoppers how to use those products in their food preparation.
Its latest catalog features items such as Kroger brand Cuban-Style Sandwich Kettle-Cooked Chips and Hemisfares Italian Pasta Sauces.
“Treasure Emporiyum is one more reason for people to come to Kroger. It’s a cool new product,” McMullen said.