Peapod officially calls Chicago home
Online grocer Peapod, an Ahold Delhaize USA company, officially opened its new Chicago headquarters this week.
All of Peapod's corporate employees have transferred from Peapod's former headquarters in Skokie, Ill., to the new space in Chicago. Peapod first announced the planned relocation this past fall.
"Chicago has always been our home and we're thrilled to be able to move into the heart of this great city, allowing us to fuel our continued growth and attract the very best talent," said Walt Lentz, president of Peapod. "I would like to thank all of our hardworking employees for making this a smooth transition, both internally and ensuring there was no disruption to our loyal customers. Our Chicago doors are now open and we look forward to becoming a larger part of the Chicago community."
This spring Peapod launched a city-wide advertising campaign to remind Chicagoans not just of the convenience Peapod offers, but also the budget-friendly accessibility of the service. The campaign also highlights Peapod's alcohol delivery service and popular products like meal kits and local “made in Chicago” favorites. "The Grocery Store at Your Front Door" campaign is an out-of-home blitz that includes transit station takeovers at Clark and Lake, branded buses and trains, billboards and more.
"Everyone in Chicago thinks they know Peapod, but this campaign will be about getting Chicago residents to take a second look. A lot has changed in the years since we launched and we're at the top of our game today. That includes best in class service, a robust assortment, including our Chicago's Best local favorites, and a newly launched price and promotion program that delivers huge value," said Carrie Bienkowski, chief marketing officer for Peapod.
All of Peapod's corporate employees have transferred from Peapod's former headquarters in Skokie, Ill., to the new space in Chicago. Peapod first announced the planned relocation this past fall.
"Chicago has always been our home and we're thrilled to be able to move into the heart of this great city, allowing us to fuel our continued growth and attract the very best talent," said Walt Lentz, president of Peapod. "I would like to thank all of our hardworking employees for making this a smooth transition, both internally and ensuring there was no disruption to our loyal customers. Our Chicago doors are now open and we look forward to becoming a larger part of the Chicago community."
This spring Peapod launched a city-wide advertising campaign to remind Chicagoans not just of the convenience Peapod offers, but also the budget-friendly accessibility of the service. The campaign also highlights Peapod's alcohol delivery service and popular products like meal kits and local “made in Chicago” favorites. "The Grocery Store at Your Front Door" campaign is an out-of-home blitz that includes transit station takeovers at Clark and Lake, branded buses and trains, billboards and more.
"Everyone in Chicago thinks they know Peapod, but this campaign will be about getting Chicago residents to take a second look. A lot has changed in the years since we launched and we're at the top of our game today. That includes best in class service, a robust assortment, including our Chicago's Best local favorites, and a newly launched price and promotion program that delivers huge value," said Carrie Bienkowski, chief marketing officer for Peapod.