Walgreens launches Every One Counts Hometown Challenge
In support of the fourth annual Red Nose Day in the U.S., Walgreens on Monday launched its Every One Counts Hometown Challenge – a fun way for customers and communities to demonstrate their city’s commitment to supporting children in need. The challenge will feature 10 markets – deemed ‘Red Rally Markets’ for their integral role in rallying the nation to end child poverty – going nose-to-nose in a challenge to raise the most money for the Red Nose Day cause.
“The Every One Counts Hometown Challenge is a spirited initiative that allows our customers and communities to come together as champions for children in need,” Adam Holyk, Walgreens chief marketing officer and CSR leader, said. “By inspiring the simple act of purchasing a Red Nose, we hope to continue to demonstrate the impact of ‘Every One Counts,’ our belief that helping to end child poverty can start with just one Red Nose at Walgreens.”
For the week of April 2, the 10 markets will include Atlanta, Washington, Miami, Phoenix, Los Angeles, Chicago, Seattle, Philadelphia, Newark, N.J./New York City and Houston.
The rankings for the progress report are compiled using store-level data for combined Red Nose Day sales (Red Noses and Red Nose Day related merchandise) across Walgreens store locations in Red Rally markets. Data for the progress report is analyzed at a geographic market level to measure total store performance of Red Nose Day sales.
In the spirit of friendly competition, Walgreens will share a weekly progress report revealing which Red Rally markets are leading the national charge in overall Red Nose Day fundraising activity in Walgreens stores. The goal is to inspire communities to help end child poverty as part of the eight-week Red Nose Day campaign. Following Red Nose Day, which takes place May 24 with a special night of programming on NBC, Walgreens will announce the winner of the challenge with a formal proclamation to the victorious city, designated as “Red Nose Day Hometown Hero” for the next 12 months.
“The Every One Counts Hometown Challenge is a spirited initiative that allows our customers and communities to come together as champions for children in need,” Adam Holyk, Walgreens chief marketing officer and CSR leader, said. “By inspiring the simple act of purchasing a Red Nose, we hope to continue to demonstrate the impact of ‘Every One Counts,’ our belief that helping to end child poverty can start with just one Red Nose at Walgreens.”
For the week of April 2, the 10 markets will include Atlanta, Washington, Miami, Phoenix, Los Angeles, Chicago, Seattle, Philadelphia, Newark, N.J./New York City and Houston.
The rankings for the progress report are compiled using store-level data for combined Red Nose Day sales (Red Noses and Red Nose Day related merchandise) across Walgreens store locations in Red Rally markets. Data for the progress report is analyzed at a geographic market level to measure total store performance of Red Nose Day sales.
In the spirit of friendly competition, Walgreens will share a weekly progress report revealing which Red Rally markets are leading the national charge in overall Red Nose Day fundraising activity in Walgreens stores. The goal is to inspire communities to help end child poverty as part of the eight-week Red Nose Day campaign. Following Red Nose Day, which takes place May 24 with a special night of programming on NBC, Walgreens will announce the winner of the challenge with a formal proclamation to the victorious city, designated as “Red Nose Day Hometown Hero” for the next 12 months.