Rite Aid kicks off Beauty is in Bloom spring event
Rite Aid is kicking off a spring beauty event, dubbed Beauty is in Bloom, featuring shopping promotions to get consumers feeling and looking their best this season.
For the next three weeks, Rite Aid is offering a variety of special deals, in-store and online, including money-saving promotions on top beauty brands, the chance to win a shopping spree worth $500 and surprise in-store giveaways.
“We listen to the preferences and needs of our customers and have worked diligently to curate a desirable collection of the most sought-after beauty brands on the market,” said Pamela Kohn, senior vice president, chief merchandising officer at Rite Aid. “Whether you’re looking for clean ingredients, the hottest new colors or what’s trending on social media, you can find it at your neighborhood Rite Aid.”
[Read more: Rite Aid Healthy Futures commits $1M to expand partnership with Girls on the Run]
With the Beauty is in Bloom sweepstakes, consumers can enjoy all the cosmetics, fragrances, hair, bath, skin care or nail products they’d like. From now through May 13, beauty aficionados can enter for a chance to win this ultimate shopping spree by logging in or signing up for Rite Aid Rewards. To learn more and view the complete rules and regulations, visit here.
Each week through May 13, Rite Aid will be offering a variety of promotions on go-to and trending cosmetics, skincare, sun care, and more! Some of these standout spring savings include:
- Week of April 23: BOGO 50% off Neutrogena and Maybelline New York
- Week of April 30: BOGO 50% off L'Oréal and $10 BonusCash on $30 worth of La Roche-Posay purchases
- Week of May 7: Buy two, get one free KISS nails and lashes, and BOGO 75% off Revlon
[Read more: Rite Aid expands partnership with Afterpay]
In-Store Surprise & Delights: During the last two weekends of the “Beauty is in Bloom” event, May 6–7 and May 13–14, Rite Aid will surprise shoppers with Beauty Bags filled with seasonal skincare and beauty items. The Beauty Bags will include a variety of sample-size products from brands like La Roche-Posay, e.l.f., LUMIFY, Maybelline New York and Neutrogena, to name a few.