Simply 7 Snacks expands offerings, redesigns branding

Simply 7 Snacks is looking to put a healthier spin on snacking.

New to the brand’s portfolio of offerings are sea salt veggie straws and fiery pepper lentil chips.

The sea salt veggie straws contain cauliflower, broccoli, carrots and potatoes that have been turned into straws and topped with sea salt.

While the fiery pepper lentil chips contain a blend of lentils that have been turned into chips, with cayenne and chili peppers.

Both launches, which are Non-GMO Project Verified, gluten-free, kosher and vegetarian, retail for $3.99 each at natural and mainstream grocery stores.

In addition to adding new snack offerings, the brand is rolling out redesigned branding and packaging.

The new packaging, which features a cool blue background with a navy blue logo, showcases ingredients to celebrate its natural beauty and appetite appeal, the company said.

“We are excited to transform our brand and bring our fans what they've been asking for — stronger flavors, lower sodium and packaging design that is contemporary, fun and healthy,” Rashim Oberoi, president of Simply 7 Snacks, said.