Rite Aid hosts 'Game of Plenti' with actress Jaime King
NEW YORK — "Hart of Dixie" star Jaime King was on hand Wednesday for the Plenti loyalty program introduction celebration, held at Manhattan's Skylight Modern Studios.
With cameras blazing, King joined journalists on the "Game of Plenti," where each Plenti partner had their brands displayed, and participants could earn mock Plenti points learning about the program. The program is off to a fast start, Rite Aid's Craig Riner, VP marketing, told Drug Store News. Within the first two days, more than one-third of Rite Aid's most valued loyalty card members signed on for wellness+ with Plenti and its "plentitude" of offers.
In addition to Rite Aid, Plenti partners include Hulu, Mobile/Exxon, Macy's, Direct Energy, Nationwide, AT&T and American Express.
With cameras blazing, King joined journalists on the "Game of Plenti," where each Plenti partner had their brands displayed, and participants could earn mock Plenti points learning about the program. The program is off to a fast start, Rite Aid's Craig Riner, VP marketing, told Drug Store News. Within the first two days, more than one-third of Rite Aid's most valued loyalty card members signed on for wellness+ with Plenti and its "plentitude" of offers.
In addition to Rite Aid, Plenti partners include Hulu, Mobile/Exxon, Macy's, Direct Energy, Nationwide, AT&T and American Express.