CHICAGO -- Actress and activist Sophia Bush joined beauty brand EcoTools and Glamour magazine in a panel discussion on April 6 to raise awareness for women’s empowerment.
The event was part of EcoTools' #MyTrueBeauty campaign, which emphasizes messages of female positivity and confidence while benefitting girls’ education through Glamour’s global philanthropic initiative, The Girl Project.
“I’ve collaborated with EcoTools and The Girl Project to help inspire women to empower one another,” said Bush. “Whether sending a note of encouragement or volunteering and contributing to a great organization, this is an opportunity for women to raise our collective voice for those who feel they don’t have one. We need to let women know empowerment starts on the inside and begins with being comfortable and confident in our own skin. That’s what makes the world a truly beautiful place.”
Bush served as the moderator of the panel, comprised of Genevieve Roth of Glamour’s The Girl Project, Susanna Homan of Chicago Magazine, Liz Reaney of Manicube and Tracy Neal of Paris Presents Inc. Throughout the afternoon the panelists shared inspiring stories, relatable experiences and positive words to raise awareness around the subject of women’s empowerment. Topics ranged from how to address shaming on social media, to the importance of secondary education in young women, and asking the panelists to share when they feel their most beautiful.
As part of the campaign, for every message about women’s empowerment shared on social media using #MyTrueBeauty and tagging @ecotools, EcoTools will donate $1 to The Girl Project, up to $100,000. The Girl Project is Glamour’s multiyear commitment in support of girls’ education in partnership with U.S. and international charities. The initiative offers programs that support both the little and big things girls need to finish their education—items like tuition, safe passage to school, mentorship, confidence-building programs and training for the professional world.
“Investing in girls’ education helps everybody, not only girls but the communities they live in too," said Cindi Leive, editor-in-chief of Glamour. “EcoTools' generous $100,000 donation to The Girl Project will go a long way, especially when you consider that just $5 can buy a girl here in the United States the pencils and notebooks she needs for the semester, and just $150 can help pay for an entire year of tuition for a girl in a developing country. We’re proud to partner with EcoTools on this important work.”