South Korean beauty fave TonyMoly puts down U.S. roots
NEW YORK — South Korean beauty fave TonyMoly is laying down U.S. roots. With one store in New York City’s Chinatown, limited product distribution in Urban Outfitters and Sephora and a new website, the brand has opened its second Big Apple location.
TonyMoly is known for its cute, cheeky packaging and value prices, both of which go a long way to explaining the brand’s appeal to teen girls. Indeed, cuteness abounds in the new store, which is chock-full of skin care products, many of which are packaged in fruit-shaped containers and boast natural, often unusual ingredients (such as camel milk). A cooling gel with the essence of bamboo is contained in a green bottle shaped like part of the plant. A face mask comes in a shiny red (plastic) apple.
While the emphasis is definitely on skin care, there are also plenty of beauty items on display, from lip gloss with a bunny face on the cap to a compact shaped like a kitten’s face. A whitening cream is packaged in a round, black-and-white case with a panda face.
Small, white cubbies display products, and there are plenty of testers for trying out items. One display, "Tony Moly Best 8," features the top-selling eight products. A tiny salon for hair styling and makeup is located in the rear of the space.
TonyMoly (a rough translation of the name is ‘stylish packaging’) was founded in 2006.
TonyMoly is known for its cute, cheeky packaging and value prices, both of which go a long way to explaining the brand’s appeal to teen girls. Indeed, cuteness abounds in the new store, which is chock-full of skin care products, many of which are packaged in fruit-shaped containers and boast natural, often unusual ingredients (such as camel milk). A cooling gel with the essence of bamboo is contained in a green bottle shaped like part of the plant. A face mask comes in a shiny red (plastic) apple.
While the emphasis is definitely on skin care, there are also plenty of beauty items on display, from lip gloss with a bunny face on the cap to a compact shaped like a kitten’s face. A whitening cream is packaged in a round, black-and-white case with a panda face.
Small, white cubbies display products, and there are plenty of testers for trying out items. One display, "Tony Moly Best 8," features the top-selling eight products. A tiny salon for hair styling and makeup is located in the rear of the space.
TonyMoly (a rough translation of the name is ‘stylish packaging’) was founded in 2006.