SmartyPants Vitamins target healthy immune support

SmartyPants Vitamins is setting its sights on helping its users with their immune health.

The Los Angeles-based company is unveiling not just one, but three new lines that look to help immune health in both the day and nighttime, and also the health of children.

“From the start, we have always been committed to supporting the whole you,” said Courtney Nichols-Gould, co-founder and co-CEO of SmartyPants Vitamins. “We are so excited to launch our new line of functionals with that same philosophy. Good health is not a one-function solution, and especially in these times, we are proud to support consumers with a multifunctional approach that touches every facet of their immune system, from gut health to good sleep.”

Featuring a combination of zinc, B6, B12, C and D3, SmartyPants’ Healthy Immunity Daytime formulation looks to help users power through the day with the help of elderberry and echinacea.

On the other hand. The Healthy Immunity Nighttime option also contains a combination of the same key nutrients but also features melatonin to help users fall asleep faster.

The Kids Healthy Immunity contains prebiotics, probiotics, zinc, vitamin D3, vitamin C, American ginseng and elderberry to help children with their multifunctional immune support throughout the day, the company said.

Retailing for $24.95, SmartyPants’ Healthy Immunity line is available for purchase online at Amazon.com and on shelves at select retailers nationwide.