SmartyPants Vitamins unveils Multi Capsule line

SmartyPants Vitamins is rolling out a new collection of supplements.

New to the Los Angeles-based company’s portfolio is the Multi Capsule line.

Created to cater to those looking for a sugar-free or gummy alternative, the line’s capsule formula includes prenatal, women’s, men’s, women’s 50+ and men’s 50+ formulas.

Featuring a fruit and vegetable blend, as well as plant-based omega-3 DHA from algal oil, vitamins C, B6, D3, B12, A and zinc, the capsules aim to support the brain, heart, bone, eye and immune health, the company said.

Consisting of a formula that is vegetarian, non-GMO, and free of the eight major food allergens, the vitamins also are third-party lab tested for safety, purity and potency.

“We’ve always been on a quest to bring more health to more people so creating a capsule line was a natural evolution for us,” Courtney Nichols Gould, co-founder and co-CEO of SmartyPants Vitamins said. “We’re constantly evolving our formulas, using the smartest research and the most premium ingredients to bring innovative and simple solutions to consumers. And we couldn’t be more excited to launch this sugar-free, vegetarian, and gelatin-free alternative to our multivitamins.”

Currently, SmartyPants’ Multi Capsule line is available in the vitamin aisle of select retailers nationwide, and Amazon.com, for the suggested retail price of $24.99.