Smucker's sprinkles some fun into its Unicorn Magic Shell ice cream topping

Smucker’s aims to bring some magic to ice cream with its latest launch, Unicorn Magic Shell.

The ice cream topping is the latest indulgent treat from the Orrville, Ohio-based company, which features a white cupcake flavor with pink, blue and purple sprinkles.

When poured over ice cream, the topping freezes in seconds and forms a shell that can easily be broken with a spoon, the company said.

“We’re excited to sprinkle some fun for the whole family and their ice cream sundaes with our enchanting unicorn shell ice cream topping that is sure to delight those of all ages,” Ali Brown, director of Smucker’s brand strategy, said. “New Smucker’s Unicorn Magic Shell topping brings a little magic to birthdays, Friday nights or any excuse to have ice cream.”

Consumers can find Smucker’s Unicorn Magic Shell topping at retail stores nationwide and online.