Southeastern Grocers honors 9/11 anniversary with first responder discount
Southeastern Grocers is paying homage to the 20th anniversary of September 11 in several ways.
The Jacksonville, Fla.-based retailer announced that it will not only be offering a special discount to first responders but also will be welcoming local communities to help remember the nearly 3,000 people who lost their lives on that day.
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All of the retailer’s stores, which include the Fresco y Más, Harveys Supermarket and Winn-Dixie banners, will be offering an exclusive 20% off total grocery purchases for firefighters, police officers, EMTs, paramedics and emergency dispatchers who shop on Sept. 11 and use their rewards discount.
“At Southeastern Grocers, we remember this monumental day in history by honoring the courageous heroes that selflessly served our communities on that day that changed our lives forever and by recognizing our heroes who continue to serve on the front lines every day,” Anthony Hucker, the president and CEO of Southeastern Grocers, said. “We acknowledge the brave individuals who stand up when their neighbor is faced with danger, and we hope this act of gratitude will empower our associates, customers and others to spread kindness in honor of the 9/11 heroes and all those we lost 20 years ago. On this solemn day of remembrance, it’s more important now than ever that we stand in unity. We are stronger together.”
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In addition, all of the company’s banners will observe four minutes of silence on the morning of Sept. 11 to correspond with each pivotal minute, the company said.