Southeastern Grocers, Publix continue to offer humanitarian aid to Ukraine

Retailers are continuing their humanitarian efforts to help Ukranians.   

Southeastern Grocers, parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is extending additional support to the citizens of Ukraine with a donation of more than $1.1 million worth of cleaning and sanitation supplies, personal protective equipment, and nonperishable food items to humanitarian nonprofit organization Mission 823.

SEG said that its donation will benefit Mission 823 on the ground in Ukraine that seeks to help and protect at-risk children, including orphans and those on the streets suffering from post-traumatic stress disorder and childhood traumas felt in war-torn areas. The organization also works with local task forces to help rescue children from human trafficking.

[Read more: Retailers, pharmacies among entities providing humanitarian aid to Ukraine]

This donation of more than $1.1 million in supplies and nonperishable food items builds upon SEG’s support to the citizens of Ukraine. The grocer was among the first retailers to provide immediate aid with its charitable foundation’s donation of $250,000 to the International Committee of the Red Cross to support Ukraine and its citizens as they fight to defend their country. SEG also has committed 100% of the proceeds from its private label Ukrainian vodka to the cause through March 31.

Yet another retailer, Publix, shared that its customers and associates donated more than $1.1 million in a 10-day point-of-sale campaign in support of global Red Cross relief efforts for the people affected by the crisis in Ukraine and neighboring countries. Donations will be used to distribute food, deliver medicine and medical supplies, assist with evacuations and help provide shelter.