Annual Niche Brands Report

The retail landscape can be extremely challenging to navigate, and perhaps no one knows that better than a smaller, niche brand battling against the big players for precious shelf space, working tirelessly to stay top-of-mind with retailers. The good news is that victory is possible. Retailers increasingly are looking to differentiate themselves in the marketplace, and those brands that are armed with the right knowledge and tools can break through the clutter and succeed. This has given rise to the importance of business development organizations, master brokers, regional brokers, and sales and marketing consultants to help niche brands plot a course to retail. To gain greater insight, Drug Store News hosted a virtual roundtable discussion with some of today’s leading players.