OTC Megatrend Report 2016

Drug Store News assembled a virtual panel of leading over-the-counter company executives to discuss the many opportunities to drive growth, build the  market basket and drive more shoppers to the OTC aisle. Find out why top OTC marketers are so bullish on the business in 2016 and beyond.

In the trend report following, DSN senior editor Michael Johnsen discusses disruptive technology that, both on and off the shelf, favors more sales in the OTC sector. Digital shelf talkers that can actually interact and engage consumers at the point of decision should provide marketers with a new and exciting tool to entice merchandising, and the increasing convenience of automatic replenishment services should give many categories addressing chronic conditions a boost.