The six shades of the healthcare consumer

Since 2008, the Deloitte Center for Health Solutions has surveyed consumers to asses their views about their own health and how they navigate the healthcare system. The result has been a consumer behavioral and attitudinal segmentation study that it has updated ever since.

Courtesy of the Deloitte Center for Health Solutions, DSN presents excerpts from the report, “The U.S. Health Care Market: A Strategic View for Consumer Segmentation.”