Special Report: ECRM Personal Fitness Consumer Survey

Consumers have weaved digital into every aspect of their fitness regimens. They’re tracking their workouts, calories, heart rates and routes using various devices and apps. They’re listening to music and audiobooks or streaming videos on tablets as they exercise. And they’re turning to the Web to learn the latest trends.

At the same time, these people are constantly seeking new and novel ways to change their routines, including the use of a variety of personal fitness equipment to complement — or even replace — what they use at the gym. In this special report, ECRM and healthy-living website HellaWella examine attitudes, perceptions and buying habits