Target to curate sustainable product collections with Target Zero
Target is working towards its sustainability efforts with a new initiative that aims to help shoppers reduce waste.
To do this, the retailer is introducing a Target Zero icon in its stores and online, which signals that the product and packaging are designed to be refillable, reusable, compostable, made from recycled content or made from materials that reduce the use of plastic.
Products across Target’s beauty, personal care and household essentials categories will be among the first in the Target Zero collection, with plans to expand the assortment in the future.
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By launching Target Zero, the retailer is working towards a key commitment made through its sustainability effort — Target Forward — which looks to co-create an equitable and regenerative future with guests, partners and communities, and includes plans to design and elevate sustainable brands and innovate to eliminate waste, the company said.
“Target Zero unlocks important progress toward our Target Forward ambitions, each of which require collaboration from our partners and action from our guests to be realized,” Amanda Nusz, senior vice president of corporate responsibility and president of the Target Foundation at Target, said. “By making it easier for our guests to identify which products are designed to reduce waste, Target Zero helps them make informed decisions about what they purchase and advances a collective impact across our brand partners, our product shelves, and within our homes and communities.”
The Target Zero icon will be displayed to guests on shelves in store and through a dedicated online experience that will include such brands as Burt’s Bees, Plus, Pacifica and select Grove Co. items as well as Everspring, which will join the platform in April.
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“We can’t wait to introduce our guests to Target Zero because we recognize their growing calls to find products that fit within their lifestyle, designed with sustainability in mind,” Jill Sando, executive vice president and chief merchandising officer at Target, said. “Our aim with Target Zero is to keep delivering on their needs through our ever-evolving product assortment, as well as to give brands investing in reduced waste products and packaging an opportunity to have those products highlighted by Target.”
Some new innovations that are part of the first batch of Target Zero products include a new exclusive to Target packaging innovation from Burt’s Bees that uses metal tins for its lip balms that are recyclable and made without single-use plastics, as well as a first of its kind body wash from Plus that eliminates excess water and waste in the form of a dehydrated, dissolvable square that is transformed when water is added.
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Through Target Zero, the retailer plans to continue upon its sustainability efforts to create and curate inclusive and sustainable brands and experiences by 2030, and its goal to have 100% of its own brand plastic packaging be recyclable, compostable or reusable by 2025, the company said.