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Target, Walmart take on Prime Day with summer sales promotions

Target and Walmart are following Amazon's lead in kicking off summer sales promotions.
Levy

Amazon, which recently announced that Prime Day will take place July 11-12, is not the only retailer with big summer promotion event plans. Target and Walmart also have plans for summer sales events.

Target's biggest sale of the season, Target Circle Week is slated for July 9-15—exclusively for member's of Target Circle, Target's free-to-join loyalty program. With up to 50% savings, a full week of deals will be offered on Target-owned brands like Sun Squad, Good & Gather and Cat & Jack and national brands like Dyson and Keurig.

Target Circle members can shop the deals in stores, online and on the Target app. Anyone who isn't yet among the 100 million Target Circle members can quickly and easily join for free at Target.com/circle to access Target Circle Week deals, plus perks, personalized deals and more every time they shop, all year long.

"Target Circle Week is our way of saying 'thank you' to our guests," said Cara Sylvester, executive vice president and chief guest experience officer at Target. "Guests have saved millions of dollars during previous Target Circle Weeks, and this summer they'll have yet another opportunity to celebrate that only-at-Target feeling of affordable joy as they stock up on essentials, discover new favorites and shop online, in store or with our industry-leading same-day services."

[Read more: Amazon unveils Buy with Prime]

Target Circle Week deals run Sunday through Saturday July 9-15, in stores, online and on the Target app. Guests will see savings up to 50% on food and beverage, beauty, everyday essentials, electronics and more. Here's a first look at some of the top Target Circle Week savings. Additional deals will be revealed on Target.com on Sunday, July 9.

Top deals for July 9-15 include:

  • 50% off select Sun Squad items, including outdoor pools, water toys and more
  • 30% off select kids' apparel
  • Spend $40 on beauty and health products, receive a $10 Target gift card
  • 20% off Barbie products
  • 20% off Mountain Dew, Bubly and Gatorade
  • 20% off breakfast cereal
  • Spend $50 on household essentials, receive a $15 Target gift card
  • Save $30 on Keurig K-Mini (sale $59.99, reg. $89.99)
  • Save $350 on Lenovo 15.6" Touchscreen IdeaPad 3i laptop (sale $389.99, reg. $739.99)
  • Save $130 on Dyson V8 Origin Cordless Stick Vacuum (sale $299.99, reg. $429.99)
  • Convenient same-day pickup and delivery services

Guests can shop Target Circle Week in stores, on Target.com or via the Target app. They can easily grab their deals the same day by shopping in Target's nearly 2,000 stores or with the retailer's industry-leading fulfillment services, including Drive Up and Order Pickup, in as soon as two hours with no minimum purchase and no membership fee required and Same-Day Delivery with Shipt in as soon as one hour. As always, guests receive free shipping on orders of $35 or more or when using their Target RedCard, the retailer said.

Target Circle members enjoy offers, personalized deals and more ways to save year-round, including 1% earnings rewards on non-RedCard purchases to use on future Target trips and 5% off a shopping trip during the guest's birthday month. Over the past year alone, Target Circle members have saved more than $1 billion. (Guests using a Target RedCard continue to receive 5% off all Target purchases, which adds to Target Circle deals for even more savings.) Target Circle also gives members the chance to vote to determine where Target directs funds in their communities. With each qualifying Target trip, guests earn one vote and can use their votes to help direct the retailer's donations to local nonprofit organizations. At the end of each quarterly voting period, Target allocates donations to the nonprofits based on the percentage of votes they receive. Guests can create a free Target Circle account via the Target app or on Target.com.

[Read more: Retail Insights: A Conversation with WestRock's Leon Nicholas - Retail Services]

Walmart also is not sitting on the sales promotion sidelines. The retailer is kicking off a July promotion called “Walmart+ Week.” The event will last four days, from Monday, July 10 to Thursday, July 13.

Starting at noon ET on Monday, July 10, members of the Walmart+ paid subscription program will have early online access to savings, including exclusive deals and limited time offers, on thousands of products across categories including electronics, home, toys and fashion.

Walmart also is offering exclusive limited time offers just for Walmart+ members during the event, including six months of unlimited Panera Sip Club membership for five dollars per month and a monthly $5 MyPanera reward, as well as “buy one, get one” tickets to all Six Flags parks.

Walmart+ Week will then open to all customers at noon ET on Tuesday, July 11. The event runs until Thursday, July 13 at 7 p.m. ET.

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