TB12 grows distribution

Health-and-wellness brand TB12 is growing its reach. The brand, co-founded by Tom Brady and Alex Guerrero, is expanding to Publix Super Markets and Whole Foods stores by early October. 

TB12’s sports nutrition products that will enter the retailers are TB12 Plant Based Protein Powder and TB12 Single Serve Plant Based Protein. A third product, TB12 Powdered Electrolytes, will be available exclusively from Publix. 

The protein powder is sold in 1-lb. containers in chocolate, vanilla and unflavored varieties, each of which contains 20 g of protein and a complete amino acid profile and 1 net carb. The single-serve protein powder packets are made from yellow peas and are sold in chocolate and vanilla flavors. The Powdered Electrolytes contain a mix of essential and trace minerals to help replenish what users lose through exercise. They are sold in lemonade and blueberry pomegranate flavors.