Trojan unveils women-focused line Willa

As it continues to expand beyond its flagship condoms, Trojan is debuting Willa, a line of products the company said is focused on women’s pleasure, protection and sexuality. The line currently includes four SKUs, including two condoms, a lubricant and a vibrator — all of which have currently launched at Target. 

Notably, Trojan’s Willa Vibrator follows the recent introduction of Trojan’s Tantrix “pleasure sleeve” — its first sex toy for men. The vibrator features a precision tip made of smooth silicone with a natural feel. It features three speeds and is sold with an included battery with a suggested retail price of $31.99.  At the time Tantrix was launched, Trojan cited Nielsen numbers from Nielsen showing vibrator sales up 41% on a year-over-year basis for the four-weeks ended Aug. 22, 2020. 

Also in the Willa lineup is Trojan Willa Lubricant, a water-based product that makes it safe for use with toys and condoms. It is infused with vitamin E and aloe to protect intimate skin and it retails for $10.39. 

Trojan also is playing to its strengths with Willa, adding Willa Thin Condoms and Willa Ribbed condoms. The Willa Thin Condoms use the company’s ultra-thin design to offer a skin-to-skin feel while reducing risk of sexually transmitted infections. The Willa Ribbed Condoms include ribbing at the base and end to build friction and increase pleasure. Both condom styles retail for $9.79.