TruBiotics’ newest probiotics support children’s digestive, immune health
Supporting the digestive and immune health of both children and infants is what has inspired TruBiotics’ latest innovations.
New from the Phoenix-based company are its Baby Drops and Kids Chewable supplements, which mark the brand’s first foray into the infant market.
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The Baby Drops are formulated to help soothe upset stomachs, reduce crying and fussiness, improve sleep duration, support regularity, reduce the instances of loose stools, and increase beneficial bifidobacterial to establish a healthy microbiome and support digestive development, the company said.
The drops contain three billion CFUs of Bifidobacterium animalis BB-12 in each dose, which are free of sugar, milk, soy and gluten.
“I see many parents of infants trying to find any way they can to help soothe and comfort their fussy baby. It can be a stressful time for families with little ones, so I’m excited to see TruBiotics’ new baby drops feature the clinically researched probiotic strain BB-12 to address several challenges, including increased crying, and fussiness, which often result in a decreased quality of sleep for the infant,” said Lauren Crosby, a Beverly Hills pediatrician and medical advisory board member to PanTheryx, distributor of TruBiotics. “Getting restorative sleep is important not only for the developing infant brain but for everyone in the household.”
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The Kids Chewable Probiotic Supplement features Bifidobacterium and lactobacillus, two clinically researched probiotic types that support digestive and immune health in children, the company said.
Each chewable sugar-free supplement contains a minimum of six billion CFUs of BB-12 and Lactobacillus rhamnosus GG combined. The supplements are designed for children age 2 years old and older, according to the brand.
“We are thrilled to enter the infant probiotic market and expand our kids’ offerings with new products that feature well-researched probiotic strains that deliver live healthy microorganisms to the GI system,” said Wes Parris, president and CEO of PanTheryx, distributor of TruBiotics.
“We carefully develop our products based on several factors, including available clinical research on probiotic strains, the age of the consumer — infants, kids or adults — as well as consumers’ preferences for taking daily probiotics — droplet, capsules, chewables, and gummies. We will continue to explore ways to innovate and help consumers get the gut-healthy and immune-supporting benefits of high-quality probiotics in the formats they enjoy most.”
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TruBiotics’ Baby Drops and Kids Chewable supplements, now available for purchase on Amazon.com, will expand distribution to retailers later this year, the company said.