Tutch brings digital platform to U.S. retailers

Tutch, the in-store digital platform giving shoppers access to every product in a retailers’ product ecosystem, is bringing its technology to U.S. brick-and-mortar stores. The Australia-based newcomer will scale U.S. adoption with retailers eager to add digital efficiencies to their physical footprints. 

Tutch is displayed on interactive screens or digital devices throughout stores, providing shoppers access to retailers’ inventory, all in one place. This means retailers can sell more with limited space, spend and stock less and optimize their store footprints. It additionally introduces new revenue opportunities and  insight into in-store shopper preferences and behaviors, the company noted.

While customers have complete control over how they discover and learn about products online, they are less empowered to do the same in stores. As a result, they’re gravitating toward new forms of self-service convenience to complement the curated shopping format that compels them to shop in brick-and-mortar stores in the first place. According to Allied Market Research, demand for in-store self-service options is projected to hit $88.33 billion by 2030, globally.

“We built tutch to solve real challenges faced by real retailers, while inspiring customers to spend more while in store,” said Grant Oayda, founder of tutch. “While many emerging in-store technologies are focused on futuristic offerings, such as holographic staffing or speaking signage, shoppers aren’t looking for gimmicks. We’re focused on giving them the same convenience, guidance and recommendations they’ve become accustomed to online.”

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Physical store retailers often have way more inventory than they can carry in a single location. This means customers are limited to what they see in store, rather than what’s actually available. tutch ensures shoppers are presented with retailers’ full product catalogs–from in-store, online and marketplace offerings. It then leverages AI to surface relevant options that complement the products the customer is considering. By digitizing the art of the upsell (and cross-sell, add-on or bundle), shoppers naturally discover new items they didn't even know they were looking for–even when store staff members are unavailable to assist them.

Retailers already using tutch have reported successfully increasing Average Order Values by up to 30% and decreasing stock holdings by as much as 28%.

Not all retailers want to be limited to the traditional wholesale model. tutch prepares them for emerging retail formats, such as marketplacing and drop-shipping from third party partners.

Customers’ direct interactions with the software additionally result in valuable and secure insights into customers and what they’re evaluating in-store. Retailers can use this knowledge to grow relationships with them outside of the store with the goal of increasing repeat purchases, loyalty and lifetime value. The screen-based nature of tutch’s software lends to branded digital media space for brands–and new revenue potential for stores.

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Tutch’s cloud-based software can now be displayed on any screens that retailers want throughout their stores–and across store locations. Its customizable and configurable retailer portal enables retailers to curate the experience they want and evolve it over time.