Twinkies Cereal to sweeten up breakfast

Twinkies for breakfast?

Yes, it’s very much becoming a possibility thanks to a new collaboration between Post Consumer Brands and Hostess Brands.

The two companies are joining forces to unleash the Post Hostess Twinkies Cereal to shelves nationwide.

Featuring the distinct and memorable taste of the sponge cake, the cereal contains the snack’s oblong shape and golden color, the companies said.

"In developing a cereal version of the iconic Twinkies, our top priority was focused on delivering the great Twinkies flavor in each bite," Josh Jans, the brand manager of cereal partnerships at Post Consumer Brands, said. "Knowing that taste remains the No. 1 purchase driver of cereal, we conducted multiple consumer tests, and the new Twinkies Cereal delivered. We think fans will find that it not only tastes great with milk but also outside the bowl."

Those itching to get their hands on the cereal have to wait till late December when it begins to hit grocery shelves nationwide.