Food waste is something Danone North America’s Two Good Yogurt wants to tackle.
To do just that, the brand is joining forces with Full Harvest on a line of products that use Verified Rescued Produce. The end result is low sugar yogurt offerings with the goal of reducing food waste at the farm level, the companies said.
“As a purpose-led brand committed to the well-being of our planet and its people, Two Good knows food waste is a problem across the industry that could not be ignored. By rescuing fruit that would have been otherwise wasted and creating this innovation, we are taking purpose a step further by building an even more sustainable business model while also prioritizing the planet,” Surbhi Martin, vice president of marketing at Danone North America said. “Alongside our partners at Full Harvest, our team pledged to make a positive impact on food waste with the introduction of our Good Save product — a commitment to our planet and communities that is underscored by donating 100% of profits during Earth Week in April of this year to food rescue organizations City Harvest and We Don't Waste, and launching the industry's first one-for-one model with our One Cup, Less Hunger program this fall.”
The first initial offering from this collaboration will feature Meyer lemons that are 100% verified rescued. Additional flavors are set to launch in 2021.
“With the launch of the Two Good ‘Good Save’ line in partnership with Full Harvest, Danone North America is at the forefront of the food waste reduction movement and is helping farmers get the most from their harvests,” Christine Moseley, founder and CEO of Full Harvest said. “We’re thrilled to help Two Good make a great tasting product by creating a sustainable and resilient supply chain made of Full Harvest Verified Rescued Meyer lemons.”