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Tylenol debuts 2 new pain products

Both of the new products are in response to consumer insights collected by Tylenol.
Levy

Kenvue is showcasing new topical Tylenol Precise Pain Relieving Creamthe first U.S. product launch from Kenvue since it became a publicly traded companyduring the PAINWeek Conference 2023 on Sept. 5-8 at The Cosmopolitan in Las Vegas, Nev.

Kenvue also will feature another product newly launched this year, Motrin Dual Action with Tylenol, a fixed combination pill (containing 250 mg of acetaminophen and 125 mg of ibuprofen in each tablet) that provides dosing that supports up to 8 hours of pain relief compared with dosing provided by Tylenol Extra Strength or Motrin single ingredient products that can provide up to 6 hours of relief.

Both of these products come in response to consumer insights collected by Tylenol.

[Read more: Products to Watch: HRG’s top 5 faves from July 2022]

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tylenol precise

When asked what consumers would change about their topical pain relief options, nearly 40% cited the unpleasant smell and the messy, greasy or oiliness of current available products. Insights also showed 73% of consumers who use Tylenol orally also use topical remedies, which identified a need for the brand to develop Tylenol Precise.

Tylenol Precise fits active lifestyles with a rapid-absorbing formula, fragrance-free and fresh scent options for discreet use, and a uniquely designed rollerball for hands-free, no-mess application leaving skin clear of sticky residues, the company said.

Both Tylenol Precise formats are skincare-inspired topical creams that provide maximum-strength lidocaine (4%) without a prescription.

In addition, Tylenol Precise Cooling Pain Relieving Cream has a light, pleasant scent so consumers can experience the dual action relief of lidocaine and menthol with an invigorating cooling sensation, the company said.

[Read more: Products to Watch: HRG’s top 5 picks from May 2022]

motrin dual action

Motrin Dual Action with Tylenol, a fixed combination pill, provides dosing that supports up to 8 hours of pain relief. By combining the strength and speed of two powerful pain relievers in one pill, Motrin Dual Action with Tylenol can provide a convenient alternative option for consumers.

Motrin Dual Action with Tylenol can provide longer-lasting relief than either brand taken alone, uniting the pain-targeting strength of Motrin with the pain-blocking power of Tylenol, the company said.

“With Tylenol Precise we’re proud to deliver the topical formula our customers requested – one that fits their lifestyles by providing targeted pain relief both seamlessly and discreetly,” said Adam Ricciardone, vice president of Kenvue global self-care R&D. “We’re equally excited to introduce Motrin Dual Action with Tylenol, which for the first time unites the power of two major pain brands in one acetaminophen-ibuprofen pill. Our ability to launch these two important products in a single year is a testament to Kenvue’s extensive global expertise in both pain relief and skin care.”

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