Uber launches On-Demand grocery delivery for Hy-Vee with NFL sweepstakes

Uber Technologies is partnering with Hy-Vee to offer on-demand and scheduled grocery delivery to customers across the Midwest. The move strengthens Uber Eats' grocery selection in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin, the company said.

Now, more than 260 Hy-Vee grocery and liquor storefronts will be available to shop through Uber and Uber Eats. Just in time for the upcoming tailgating season, customers will be able to order their favorite Hy-Vee must-haves, from baked goods to produce and more, delivered on-demand, right to their doorsteps.

"Uber Eats has been growing in popularity among many of our customers, making this partnership a win-win for both parties," said Aaron Wiese, president of Hy-Vee. "As we expand our offerings, we want to be where our customers are comfortable placing an online order. This launch allows us another avenue to offer our products and best serve the needs of our shoppers."

[Read more: Hy-Vee to debut reimagined store]

To celebrate this new partnership—and in recognition of Uber Eats' third year as the official on-demand food delivery partner of the NFL—Uber Eats is launching a sweepstakes for Uber Eats consumers ordering from Hy-Vee locations.

The activation will offer consumers 50% off (up to $40) on their first order of $50 or more (before taxes and fees) and the chance to enter the Uber Eats 2023 NFL Kickoff Tickets sweepstakes for the chance to win tickets to the 2023 NFL Kickoff on Sept. 7, courtesy of Uber Eats. Couriers also will have the chance to win this exclusive Kickoff experience.

Uber One members benefit from a $0 delivery fee and 5% off on Hy-Vee orders of $35 or more.

"Hy-Vee is a beloved hometown brand, and we're thrilled to welcome them onto Uber Eats," said Christian Freese, Uber's head of grocery and new verticals across the United States and Canada. "Together we know we can make it easier than ever to have groceries and alcohol items delivered on-demand to doorsteps across the Midwest—and we're especially excited to be offering both consumers and couriers across the region the chance to attend one of the hottest kickoff games of the NFL season."

[Read more: Hy-Vee set to host quarterly Best of Local Brands summit]

Since launching in July 2020, Uber has seen consistent growth in the United States for its grocery category through partnerships including the Albertsons Companies, Meijer, Kroger, SpartanNash, Grocery Outlet and more regional and national favorites. In the United States and around the world, Uber has moved beyond prepared food to offer grocery, convenience, alcohol and retail selection in 30+ countries and is uniquely poised to meet consumer demand for effortless delivery. Globally, 130 million people use the Uber platform to go anywhere and get anything each month, the company said.