Unilever acquires Onnit

Unilever is expanding its holistic wellness lineup of brands.

The company recently announced that it will be acquiring Onnit.

Onnit, founded by Aubrey Marcus in 2010, uses a 360-degree philosophy to achieve optimal health and wellbeing, including physical fitness, mental performance and emotional wellness.  

“Onnit is a leading brand in the fast-growing nootropics segment. With its holistic health offering and digital-first model, Onnit perfectly complements our growing portfolio of innovative wellness and supplement brands that include Olly, Equilibra, Liquid I.V., and SmartyPants Vitamins,” Peter ter Kulve, president of home care and health and wellbeing at Unilever, said. 

Made with ingredients that aim to improve cognitive function, mood and relaxation, gut health and immunity, the brand also has a digital content platform that provides articles, interviews, advice and fitness programs, the company said.

“We are thrilled to welcome Onnit to the Unilever family. As a dynamic and purpose-led brand, Unilever is strongly aligned with Onnit’s vision to improve the health and wellness of consumers with scientifically proven solutions,” Fabian Garcia, president of Unilever North America, said. 

Terms of the deal were not disclosed, but Unilever did share that Onnit will continue to be based in Austin, Texas and led by CEO Jason Harvey. Founder Aubrey Marcus will remain a board ambassador.

“Since day one, my vision has been for Onnit to become a global movement, empowering people with the tools and information to reach their highest physical and mental potential,” Aubrey Marcus, founder of Onnit, said. “I am so proud of what we have accomplished, and now, with Unilever’s scale and presence, we are one step closer to inspiring millions more to take charge of their health and wellbeing.”